PRIVACY POLICY

12th HOUSE Jewelry LLC For 12thhousejewelry.com

This Privacy Policy describes the personal data we collect through this website at https://12thhousejewelry.com (the "Site") and how we use it. Please read it carefully. By purchasing from us, subscribing to our communications, or otherwise submitting information through the Site, you acknowledge the practices described in this Policy.

1. Overview

12th HOUSE Jewelry LLC ("Company," "we," "us," "our") is committed to protecting your privacy online. Visitors and users of the Site are referred to as "user," "you," and "your."

This Privacy Policy applies to all Site visitors, customers, and other users of the Site. Where the European Union's General Data Protection Regulation (GDPR) applies, the Company processes personal data as a Controller.

2. Data We Collect and How We Use It

We collect the personal information you voluntarily provide to us, including your name and email address, in order to subscribe you to our letters, respond to your inquiries, book appointments, and process purchases.

We collect data from you directly when you fill out a form, purchase a product, book an appointment, or communicate with us by email or social media. We also collect data automatically when you use the Site. We may receive personal data from third parties such as our e-commerce platform, payment processors, advertising networks, and analytics providers. Your data is stored on secure platforms. We use your personal data as outlined below or for a reasonably compatible purpose.

1. Usage Data. We may process data about your use of our Site and services, including your IP address, browser type, operating system, approximate geographical location, page views, and navigation paths. This data is collected through analytics tools (such as Google Analytics and our e-commerce platform's built-in analytics; a record of such tools is available upon request). We use it to analyze and improve the Site and to understand our users. The legal basis for this processing is our legitimate interest in monitoring and improving our website, marketing, and services.

2. Customer Data. We may process data related to purchases, such as your name, email address, shipping and billing address, telephone number, and payment details. Payment card information is processed by our payment processors and is not stored by us. We process this data to fulfill your order, arrange insured delivery, provide certificates and appraisals where applicable, and to market relevant goods and services to you. The legal basis for this processing is the performance of a contract between you and us, and consent where required.

3. User Data. We may process personal information you provide for the purpose of subscribing to our email communications, as well as communications you send to us by email, social media, or other methods. We process this data to communicate with you and to send you relevant content and marketing. The legal basis for this processing is consent or our legitimate interests in growing our business and keeping records that may be needed to pursue or defend a legal claim.

3. Marketing and Advertising

The above data may be used to send you marketing communications about our business and products. The legal basis for this processing is consent or our legitimate interest in growing our business. You may opt out of marketing communications at any time through the unsubscribe link in each email or by contacting us at hello@12thhousejewelry.com.

We may also use this data to deliver and measure advertisements, including on Meta platforms (Facebook and Instagram) and similar networks. The legal basis for this processing is our legitimate interest in marketing our business.

4. Sharing Your Personal Data

We share your information with trusted service providers who support the operation of the Site and our business, including our e-commerce platform (Shopify), payment processors, email service providers, shipping carriers and insurers, analytics providers, and business advisors. Your data is not sold to unrelated third parties. Service providers we work with are required to keep your data secure and to respect your privacy under applicable law. We may also disclose information to third parties if we sell or transfer parts of our Company, or where disclosure is required by law.

5. Anti-Spam Policy

We comply with anti-spam laws, including the CAN-SPAM Act of 2003. If you opt in to receive our communications, an unsubscribe option is included in every email. If we sell or transfer any of our business or assets, certain information about our customers may be part of that sale or transfer. If such a transfer results in a material change to this Privacy Policy, we will notify you.

6. Cookies

We use cookies, pixels, and similar technologies to identify your browser, store your preferences, personalize the Site and advertising you may see, and analyze Site use and performance. "Cookies" are small pieces of information a website sends to your device while you are viewing a site. We may use both session cookies (which expire when you close your browser) and persistent cookies (which remain until deleted). You can accept or decline cookies through your browser settings; disabling cookies may affect how parts of the Site function.

7. Third-Party Links

The Site may contain links to third-party websites. Unless otherwise stated, this Privacy Policy covers only information we collect on this Site. Any linked site is governed by its own privacy policy, and we are not responsible for the privacy practices of third parties.

8. Data Security and Breach Response

We work to protect your information from unauthorized access, misuse, or disclosure. Access to personal data is limited to those who need it to perform necessary business services, and it is kept confidential.

Should a breach of personal data occur, we have procedures in place to respond: the breach will be identified, its scope determined, and reports and notifications made where we are legally required to do so. Please notify us at hello@12thhousejewelry.com of any suspected breach of security or unauthorized use of your information. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security of information transmitted through the Site.

9. Data Retention and Destruction

Personal data is not kept longer than necessary to fulfill the purpose for which it was collected or to satisfy a legal or accounting requirement. In some cases data may be anonymized and used for research purposes indefinitely. When personal data is no longer needed, it is deleted or disposed of securely.

10. International Transfers

We are a United States business and your data is processed in the United States. If you access the Site from outside the United States, you understand that your information will be transferred to and processed in the United States, where data protection laws may differ from those of your country of residence. Where required, we take steps to ensure appropriate safeguards for such transfers. You may request information about how and where your data is processed and stored.

11. Children's Privacy

We do not knowingly collect or solicit data online from, or market online to, children under the age of 13, in compliance with the Children's Online Privacy Protection Act (COPPA). This Site is not directed to children.

12. Changes to This Policy

We reserve the right to update or change this Privacy Policy at any time. If we make material changes, we will notify you through the email address you have provided or by placing a prominent notice on the Site. The effective date below reflects the most recent revision.

13. Your Rights

Where the GDPR or UK data protection law applies to you, your rights include the right to access, correct, erase, restrict, and object to our use of your personal data, as well as the right to data portability and the right to withdraw consent at any time where processing is based on consent. If you consider our processing to infringe data protection laws, you have the right to lodge a complaint with a supervisory authority.

US State Privacy Rights. Depending on where you live, state privacy laws (such as the California Consumer Privacy Act or the New Jersey Data Privacy Act) may provide rights to know, correct, and delete personal data and to opt out of targeted advertising. As a matter of practice, we honor such requests from all US customers regardless of whether a particular statute applies to our business. To exercise any of these rights, email hello@12thhousejewelry.com and we will respond within the timeframe required by applicable law.

14. Our Information

This website is owned and operated by:

12th HOUSE Jewelry LLC PO Box 244 Livingston, NJ 07039 hello@12thhousejewelry.com

If you have any questions or concerns regarding this Privacy Policy, please email hello@12thhousejewelry.com.

Effective date: July 2026.